Adidas Customer Story

Adidas utilizes TACTIC API to streamline their apparel design processes

Introduction

Adidas AG is an athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe.

Business Problems

Streamlining the global movement of large design files between 2-D centers, 3-D centers, and factories.

Adidas Digital Creation team faced the challenge of efficiently managing design 'jobs' generated in their 2-D design centers in Europe and transferring them to the 3-D design centers in Asia. Additionally, they needed a solution to seamlessly extend this process to over 70 global factories producing Adidas products. The team also aimed to leverage design assets for prompt marketing campaigns in specific regions, aligning with product launches.

The Solution: TACTIC API

To address these complexities, Adidas turned to the TACTIC API. This powerful back-end enterprise solution efficiently orchestrated and managed the entire lifecycle of these sensitive design files. TACTIC seamlessly integrated with industry-leading software like SAS, Salesforce, Microsoft, and Adobe to facilitate the global movement of Adidas designs. From marketing agencies to consumers, TACTIC positioned the final assets into the digital asset management system (DAM) for widespread accessibility and collaboration.

Experience the TACTIC advantage today and optimize your design studio's global operations. #Adidas #DesignStudio #TACTICAPI